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World Breast Feeding week


𝐀𝐔𝐆𝐔𝐒𝐓 𝟏–𝟕

𝐖𝐎𝐑𝐋𝐃 𝐁𝐑𝐄𝐀𝐒𝐓𝐅𝐄𝐄𝐃𝐈𝐍𝐆 𝐖𝐄𝐄𝐊 – 𝐆𝐋𝐎𝐁𝐀𝐋 𝐎𝐁𝐒𝐄𝐑𝐕𝐀𝐍𝐂𝐄

(Observed worldwide from August 1–7 to promote breastfeeding, improve maternal and infant health, strengthen family support, and create communities that enable mothers to breastfeed successfully.)

𝐓𝐇𝐄𝐌𝐄: 𝐁𝐑𝐄𝐀𝐒𝐓𝐅𝐄𝐄𝐃𝐈𝐍𝐆 • 𝐀 𝐒𝐔𝐒𝐓𝐀𝐈𝐍𝐀𝐁𝐋𝐄 𝐒𝐓𝐀𝐑𝐓 • 𝐇𝐄𝐀𝐋𝐓𝐇𝐘 𝐅𝐔𝐓𝐔𝐑𝐄

𝐎𝐁𝐉𝐄𝐂𝐓𝐈𝐕𝐄

To create awareness about the importance of breastfeeding, promote evidence-based knowledge about infant and maternal health, encourage supportive families and communities, and empower young people to understand the importance of giving every child a healthy beginning in life.

𝐈𝐃𝐄𝐀𝐒 𝐅𝐎𝐑 𝐒𝐂𝐇𝐎𝐎𝐋𝐒

𝐌𝐎𝐑𝐍𝐈𝐍𝐆 𝐀𝐒𝐒𝐄𝐌𝐁𝐋𝐘 𝐒𝐏𝐄𝐂𝐈𝐀𝐋

1.Short awareness talk on the importance of breastfeeding.
2.Student presentation on maternal and child health.
3.Awareness message on the first 1,000 days of life.
4.Quiz on nutrition, infant health and healthy development.
5.Display of informative posters and charts.
6.Special message encouraging students to become future health-conscious parents.

𝐀𝐖𝐀𝐑𝐄𝐍𝐄𝐒𝐒 𝐀𝐂𝐓𝐈𝐕𝐈𝐓𝐘

1.Poster competition on “Breastfeeding – A Healthy Beginning”.
2.Essay writing on “Every Child Deserves a Healthy Start”.
3.Slogan-writing competition.
4.Drawing competition on mother and child health.
5.Quiz competition on nutrition and infant care.
6.Student-created awareness wall on breastfeeding and healthy childhood.
7.“My First 1,000 Days” awareness project.
8.Role-play on the importance of family support for breastfeeding mothers.

𝐒𝐓𝐔𝐃𝐄𝐍𝐓 𝐏𝐑𝐎𝐉𝐄𝐂𝐓

Students can prepare a simple awareness presentation covering:

• Benefits of breastfeeding for babies
• Benefits for mothers
• Importance of appropriate infant feeding
• Role of family support
• Importance of maternal nutrition
• Myths and facts about breastfeeding
• Breastfeeding and sustainable development

𝐈𝐃𝐄𝐀𝐒 𝐅𝐎𝐑 𝐂𝐎𝐋𝐋𝐄𝐆𝐄𝐒

𝐀𝐖𝐀𝐑𝐄𝐍𝐄𝐒𝐒 𝐒𝐄𝐌𝐈𝐍𝐀𝐑

1.Topic: “Breastfeeding – Investing in the Health of the Next Generation”.
2.Discussion on maternal and infant health.
3.Session on nutrition during pregnancy and lactation.
4.Interactive discussion on breastfeeding myths and evidence-based facts.
5.Panel discussion on the role of families and communities in supporting breastfeeding.
6.Awareness session on breastfeeding-friendly workplaces and public spaces.

𝐂𝐀𝐌𝐏𝐔𝐒 𝐀𝐂𝐓𝐈𝐕𝐈𝐓𝐈𝐄𝐒

1.Breastfeeding awareness rally.
2.Health and nutrition exhibition.
3.Poster and infographic exhibition.
4.Student awareness campaign.
5.Signature campaign for maternal and child health.
6.Quiz competition on nutrition and infant health.
7.Youth awareness programme on supporting new mothers.
8.Community outreach programme on maternal and child health.

𝐈𝐃𝐄𝐀𝐒 𝐅𝐎𝐑 𝐍𝐔𝐑𝐒𝐈𝐍𝐆 𝐂𝐎𝐋𝐋𝐄𝐆𝐄𝐒

𝐂𝐋𝐈𝐍𝐈𝐂𝐀𝐋 𝐀𝐖𝐀𝐑𝐄𝐍𝐄𝐒𝐒

1.Benefits of breastfeeding for mother and baby.
2.Breastfeeding initiation and appropriate infant feeding practices.
3.Role of nurses in breastfeeding education.
4.Maternal nutrition and lactation support.
5.Common breastfeeding challenges and appropriate professional support.
6.Importance of family and community support.
7.Breastfeeding and maternal mental well-being.
8.Breastfeeding counselling – communication skills for healthcare professionals.
9.Identification and correction of common breastfeeding myths.
10.Role of healthcare institutions in creating breastfeeding-friendly environments.

𝐒𝐊𝐈𝐋𝐋-𝐁𝐀𝐒𝐄𝐃 𝐀𝐂𝐓𝐈𝐕𝐈𝐓𝐈𝐄𝐒

1.Demonstration using appropriate teaching models.
2.Mock counselling sessions.
3.Case-study presentations.
4.Health education material preparation.
5.Maternal and infant health exhibition.
6.Community-based breastfeeding education.

𝐈𝐃𝐄𝐀𝐒 𝐅𝐎𝐑 𝐌𝐄𝐃𝐈𝐂𝐀𝐋 𝐀𝐍𝐃 𝐏𝐀𝐑𝐀𝐌𝐄𝐃𝐈𝐂𝐀𝐋 𝐂𝐎𝐋𝐋𝐄𝐆𝐄𝐒

𝐏𝐑𝐎𝐅𝐄𝐒𝐒𝐈𝐎𝐍𝐀𝐋 𝐀𝐖𝐀𝐑𝐄𝐍𝐄𝐒𝐒

1.Expert lecture on breastfeeding and infant health.
2.Maternal nutrition awareness programme.
3.Evidence-based breastfeeding counselling workshop.
4.Discussion on barriers to breastfeeding.
5.Interdisciplinary session involving doctors, nurses, nutritionists and students.
6.Community maternal-health awareness camp.

𝐕𝐎𝐋𝐔𝐍𝐓𝐄𝐄𝐑 𝐀𝐂𝐓𝐈𝐕𝐈𝐓𝐈𝐄𝐒

𝐌𝐎𝐓𝐇𝐄𝐑 & 𝐂𝐇𝐈𝐋𝐃 𝐇𝐄𝐀𝐋𝐓𝐇 𝐂𝐀𝐌𝐏𝐀𝐈𝐆𝐍

1.Conduct community awareness programmes.
2.Distribute scientifically accurate educational materials.
3.Create awareness about maternal and infant nutrition.
4.Support local health professionals in awareness campaigns.
5.Conduct awareness sessions for adolescents and young adults.
6.Create social-media awareness messages.
7.Organize mother-and-child health awareness walks.
8.Promote supportive and respectful attitudes towards breastfeeding mothers.

𝐘𝐎𝐔𝐓𝐇 𝐄𝐍𝐆𝐀𝐆𝐄𝐌𝐄𝐍𝐓

1.Youth ambassadors for maternal and child health.
2.Student-created awareness videos.
3.Digital poster campaign.
4.“Healthy Beginning” social-media campaign.
5.Inter-college awareness competition.

𝐈𝐃𝐄𝐀𝐒 𝐅𝐎𝐑 𝐏𝐀𝐑𝐄𝐍𝐓𝐒 𝐀𝐍𝐃 𝐂𝐎𝐌𝐌𝐔𝐍𝐈𝐓𝐘

𝐅𝐀𝐌𝐈𝐋𝐘 𝐒𝐔𝐏𝐏𝐎𝐑𝐓 𝐏𝐑𝐎𝐆𝐑𝐀𝐌𝐌𝐄

1.Awareness session for fathers and family members.
2.Discussion on how families can support breastfeeding mothers.
3.Maternal nutrition awareness.
4.Myth-versus-fact awareness session.
5.Community discussion on creating breastfeeding-friendly environments.
6.Awareness programme for young couples.

𝐒𝐏𝐄𝐂𝐈𝐀𝐋 𝐌𝐄𝐆𝐀 𝐄𝐕𝐄𝐍𝐓𝐒

1.Mother & Child Health Awareness Rally
2.“Healthy Beginning” Human Chain
3.Breastfeeding Awareness Exhibition
4.Maternal and Infant Health Mega Camp
5.First 1,000 Days Awareness Campaign
6.Inter-School Breastfeeding Awareness Quiz
7.Inter-College Poster and Slogan Competition
8.Youth Ambassador Programme for Maternal Health
9.Community Awareness Walk
10.Mother-Friendly Community Campaign
11.Breastfeeding Myths vs Facts Exhibition
12.Family Support for Breastfeeding Awareness Programme
13.Healthy Mother–Healthy Child Community Campaign
14.Maternal Nutrition Awareness Camp
15.“Every Child Deserves a Healthy Start” Campaign

𝐒𝐃𝐆 𝐂𝐎𝐍𝐍𝐄𝐂𝐓𝐈𝐎𝐍

𝐒𝐃𝐆 𝟑 – 𝐆𝐎𝐎𝐃 𝐇𝐄𝐀𝐋𝐓𝐇 𝐀𝐍𝐃 𝐖𝐄𝐋𝐋-𝐁𝐄𝐈𝐍𝐆

Breastfeeding contributes to maternal and child health and supports healthy development.

𝐒𝐃𝐆 𝟐 – 𝐙𝐄𝐑𝐎 𝐇𝐔𝐍𝐆𝐄

Breastfeeding is an important component of appropriate infant nutrition.

𝐒𝐃𝐆 𝟓 – 𝐆𝐄𝐍𝐃𝐄𝐑 𝐄𝐐𝐔𝐀𝐋𝐈𝐓𝐘

Creating supportive environments can help mothers exercise their health and caregiving choices without discrimination or stigma.

𝐒𝐃𝐆 𝟏𝟐 – 𝐑𝐄𝐒𝐏𝐎𝐍𝐒𝐈𝐁𝐋𝐄 𝐂𝐎𝐍𝐒𝐔𝐌𝐏𝐓𝐈𝐎𝐍

Breastfeeding is a naturally available form of infant feeding that can have environmental benefits.

𝐒𝐃𝐆 𝟏𝟕 – 𝐏𝐀𝐑𝐓𝐍𝐄𝐑𝐒𝐇𝐈𝐏𝐒 𝐅𝐎𝐑 𝐓𝐇𝐄 𝐆𝐎𝐀𝐋𝐒

Schools, healthcare institutions, families, communities and volunteers can work together to promote maternal and child health.

𝐎𝐔𝐓𝐂𝐎𝐌𝐄𝐒

1.Increases awareness about breastfeeding and maternal-child health.
2.Improves understanding of evidence-based infant feeding practices.
3.Encourages families to support breastfeeding mothers.
4.Helps students understand the importance of the first 1,000 days of life.
5.Strengthens community awareness about maternal and infant nutrition.
6.Encourages young people to become responsible future parents.
7.Reduces misinformation and harmful myths.
8.Promotes breastfeeding-friendly and mother-friendly communities.
9.Strengthens the role of healthcare students in community education.
10.Supports SDG 2, SDG 3, SDG 5, SDG 12 and SDG 17.

𝐇𝐄𝐀𝐋𝐓𝐇𝐘 𝐁𝐄𝐆𝐈𝐍𝐍𝐈𝐍𝐆 𝐏𝐋𝐄𝐃𝐆𝐄

“I pledge to respect and support every mother and child. I will promote scientifically accurate information about breastfeeding, maternal nutrition and infant health. I will reject myths, stigma and discrimination, encourage families and communities to support mothers, and contribute towards creating a healthier beginning and a healthier future for every child.”

𝐌𝐄𝐒𝐒𝐀𝐆𝐄 𝐅𝐎𝐑 𝐒𝐓𝐔𝐃𝐄𝐍𝐓𝐒

“A healthy future begins with a healthy beginning.
Supporting a mother is supporting a child.
Supporting a child is investing in the future of society.”

𝗡 𝗢 𝗧 𝗘

𝐓𝐨 𝐆𝐞𝐭 𝐔𝐍 𝐑𝐞𝐜𝐨𝐠𝐍𝐈𝐓𝐈𝐎𝐍 𝐅𝐨𝐫 𝐘𝐨𝐮𝐫 𝐈𝐍𝐒𝐓𝐈𝐓𝐔𝐓𝐈𝐎𝐍:

1.Conduct World Breastfeeding Week (1–7 August) celebrations in your institution.

2.Take clear photographs and short videos of each activity conducted.

3.Prepare a brief event summary highlighting the objectives, activities, participation, and outcomes.

4.Send the photographs, videos, and event summary via WhatsApp to 𝟵𝟵𝟰𝟰𝟯𝟭𝟯𝟵𝟱𝟯 (WA).

5.Your institution will be acknowledged as a UN Designated School for Youth Engagement and will receive an appreciation note for its contribution towards promoting SDG 2 – Zero Hunger, SDG 3 – Good Health and Well-being, and other relevant UN Sustainable Development Goals (SDGs) through meaningful awareness and community engagement activities.

𝐀 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐔𝐍 𝐕𝐨𝐥𝐮𝐧𝐭𝐞𝐞𝐫𝐬–𝐈𝐧𝐝𝐢𝐚 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧

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